Privacy Policy

1. Introduction

Impaktful, operated by Impaktful Pty Ltd ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our services. This policy applies to all users, including individuals, professional service providers, and business clients.

2. Information We Collect

We collect the following types of personal information:

Basic Personal Details: Name, email address, phone number
Demographic Data: Suburb, postcode, age, gender, occupation
User-Generated Content: Questionnaire responses, posts, messages
Behavioural Data: App usage, website activity, preferences
Automatically Collected Data: Cookies, tracking technologies, analytics tools
Business & Corporate Client Data: Employer-provided details for employee access
Financial & Professional Data: (If applicable) Information provided for advisory or corporate services
Marketing & Tracking Data: Data collected for targeted advertising, analytics, and user engagement

3. How We Collect Information

We collect personal data through:

Direct user input (e.g., sign-up forms, questionnaires, surveys)
Automatic tracking technologies (e.g., website cookies, app analytics, user behaviour tracking)
Third-party integrations (e.g., API connections, social media logins, employer referrals, adviser-led registrations)
Advertising & marketing technologies (e.g., retargeting through Google, Facebook, or other platforms)

4. How We Use Your Information

We use collected data for the following purposes:

To provide and improve our services
To personalise user experiences
To conduct internal research and analytics
To develop new products and features
To communicate with users (e.g., updates, marketing, customer support)
For advertising and marketing (including retargeting and audience segmentation)
To share deidentified data for research, reporting, or business partnerships

5. Data Sharing

We may share data in the following ways:

Service providers: Cloud hosting, analytics, email services
Marketing and advertising partners: For targeted communication and promotional campaigns
Third-party business affiliates: For research, analytics, and strategic partnerships
Legal and regulatory bodies: If required by law
Deidentified and aggregated data: May be sold or used for commercial insights and research

6. Data Retention

We retain user data:

As long as necessary to provide our services
Until a user requests deletion
Indefinitely unless legally required to delete it
Deidentified data may be retained for analytical and business purposes

7. User Rights & Data Management

Users can manage their data by:

Requesting access, updates, or corrections to their data
Requesting data deletion via email or customer support
Withdrawing consent for marketing communications

8. Data Security

We implement the following security measures:

Encryption of stored and transmitted data
Access controls limiting data access to authorised personnel
Regular security audits and vulnerability assessments
Secure third-party service providers (e.g., reputable cloud hosting, payment processors)
Anonymisation or deidentification where possible

9. Children’s Privacy

Our services are not intended for children under 18, and we do not knowingly collect data from minors.

10. International Data Transfers

We may transfer data internationally and take necessary safeguards, such as encryption and data protection agreements, to protect user privacy. We comply with applicable laws, including the Australian Privacy Act, GDPR, and CCPA where relevant.

11. Policy Updates

We may update this Privacy Policy at any time. Users are responsible for reviewing this policy periodically, as no notifications will be sent when changes occur.

12. Third-Party Links

Our services may contain links to external websites. We are not responsible for the privacy practices of these third parties.

13. Contact Us

For privacy-related inquiries or data requests, please contact us at hello@impaktful.ai.